Evolving Creativity was asked to develop display ads to help increase foot traffic at the Valu Land located in Clare, Michigan.
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Promote American Heart Month with a Healthy Product Online
February was American Heart Month. Spartan Stores's D&W Fresh Market released a Michigan campaign to inform customers they now had in stock Bell Plantation's PB2 Powdered Peanut Butter.
For the month of February 2013 Spartan Stores worked out a deal to offer this remarkable product at a dollar off the regular retail price, all month long. To promote this new and exciting product available at D&W Fresh Market decided to run ROS[Run of Site] ads on WOODTV.com, a local TV news website, for the entire month.
Spartan Stores also purchased from WOODTV.com a "Homepage TakeOver" for February 12, 2013.
Evolving Creativity job was to create all the display ads[Flash and Static] and wallpaper backgrounds for this promotion using the specifications provided by WOODTV.com’s sales team. Evolving Creativity traffic the display ads using Spartan Store’s DoubleClick for Advertisers (DFA). DFA provided statistical data of the campaign.
“Looks great. I appreciate everyone’s commitment in bringing to life our Health & Wellness strategy!”
Contact Johnny B at Evolving Creativity LLC when you need professional rich media, flash, HTML5, or static display ads for your next campaign. Call 616.308.9739 or email at evolvingcreativity@gmail.com
Homepage TakeOver Performance
Campaign Name: PB2 - Healthy Heart
Display Ad Distribution: WOODTV.com
Homepage TakeOver Impressions: 833,819
Homepage TakeOver Clicks: 216
Homepage TakeOver Click Through Rate (CTR): .02%
Best Performance Ad Size: 300x250 - located at the top and middle of the website
Worst Performance Ad Size: 728x90 - located at the bottom of the homepage
Promote Your Services and Products During the BIG GAME using a Display Ad Campaign
Lead designer Johnny B Allen created an original layout and design created for these Spartan Store display ads promoting deli platters for the 2013 "Big Game"! Photography was provided by Thinkstock.com and image cut of deli platter was provided by Spartan Stores. Design layout was created in PhotoShop CS6.
Contact Johnny B at Evolving Creativity LLC when you need professional rich media, flash, HTML5, or static display ads for your next campaign. Call 616.308.9739 or email at evolvingcreativity@gmail.com
DISPLAY AD CAMPAIGN DETAILS & METRICS
Campaign Name - "Ready For the Big Game?"
Ad Distribution Network - Centro
Local Television Websites: WOODTV.com, WZZM13.com, fox17online.com
Start Date: Jan 24, 2013
End Date: Feb 2, 2013
Ads inputed and tracked through DoubleClick for Advertisers. All ads were static.
Campaign Numbers: 1,689,349 impressions | 760 Clicks | .04% Click Through Rate
In-store Special Sales Targeted Online Using Creative Display Ads
These static display ads were designed for Spartan Store's D&W Fresh Market's two day "Seafood Mania" Sale. Only element used from original marketing material provided from Spartan Stores was the cooked salmon photo, the D&W and "yes" logo. Everything else was new imagery or elements designed by digital media designer Johnny B Allen.
Contact Johnny B at Evolving Creativity LLC when you need professional rich media, flash, HTML5, or static display ads for your next campaign. Call 616.308.9739 or email at evolvingcreativity@gmail.com