February was American Heart Month. Spartan Stores's D&W Fresh Market released a Michigan campaign to inform customers they now had in stock Bell Plantation's PB2 Powdered Peanut Butter.
For the month of February 2013 Spartan Stores worked out a deal to offer this remarkable product at a dollar off the regular retail price, all month long. To promote this new and exciting product available at D&W Fresh Market decided to run ROS[Run of Site] ads on WOODTV.com, a local TV news website, for the entire month.
Spartan Stores also purchased from WOODTV.com a "Homepage TakeOver" for February 12, 2013.
Evolving Creativity job was to create all the display ads[Flash and Static] and wallpaper backgrounds for this promotion using the specifications provided by WOODTV.com’s sales team. Evolving Creativity traffic the display ads using Spartan Store’s DoubleClick for Advertisers (DFA). DFA provided statistical data of the campaign.
“Looks great. I appreciate everyone’s commitment in bringing to life our Health & Wellness strategy!”
Contact Johnny B at Evolving Creativity LLC when you need professional rich media, flash, HTML5, or static display ads for your next campaign. Call 616.308.9739 or email at evolvingcreativity@gmail.com
Homepage TakeOver Performance
Campaign Name: PB2 - Healthy Heart
Display Ad Distribution: WOODTV.com
Homepage TakeOver Impressions: 833,819
Homepage TakeOver Clicks: 216
Homepage TakeOver Click Through Rate (CTR): .02%
Best Performance Ad Size: 300x250 - located at the top and middle of the website
Worst Performance Ad Size: 728x90 - located at the bottom of the homepage