The video background is one of the most popular website design trends that seems to be here to stay. Utilizing effective video backgrounds create a sense of artistry that static background images simply can’t match up to. A video background creates a vibe, sets a tone and can induce emotional reactions. An effective use of video backgrounds on a website will capture a customer's attention and create a stronger brand that expresses the essence of products or services provided by an organization.
Evolving Creativity, LLC completed a website overhaul for Fullmer & Sons Heating & Cooling with DW Video & Multimedia producing the project. Using the Squarespace CMS platform, Evolving Creativity utilized a template with an option to use section video headers. Evolving Creativity created new looping videos from photography or re-purposed manufacturer videos to be used in the website headers, creating a sense of luxury, comfort, and relaxation in the home when using products sold by Fullmer & Sons Heating & Cooling.
Quote from Client
Johnny of Evolving Creativity, LLC designed our new website and to be honest he exceeded my expectations. I knew it was time to upgrade my old website and I had seen some of my supplier websites and secretly wished my new website could look as nice as theirs. I figured coming from a small town market and having a small town budget these type of sites were only for big city big budget companies.
When Johnny finally sent me a rough proof of my new website I was so surprised to see that my site looked like a site with a big budget. On a scale of 1 to 10 I feel the site he designed was a 15. Thank you Johnny for your help and your knowledge.
- Greg Fullmer, Vice President at Fullmer & Sons Heating, Cooling, and Fireplaces